UCD Universal Design Campaign

What's the big idea? UCD was introducing a Universal Design Course - an inclusive program that aims to create products, environments, and systems accessible and usable by people of all abilities, promoting equal access and participation for everyone. They wished to recruit lecturers to sign up for the course and also make staff aware of the program.

Our solution. We created a series of eye catching and thought provoking on-campus posters, faculty building contavisions and a series of videos and internal emails complimenting the style of the posters.

The style The communications reflect the principles of Universal Design; Simple, Legible and Accessible. Aesthetic and minimalist illustrations using stong bold colours, complimenting the UDC brand palette.

Graphic Design / Concept / Illustration Tony Purcell
Copy & Strategy / Ray Sheerin