This Explainer Video worked for NovaUCD
Case Study
The Creative Crew have been mentoring start-up businesses for a couple of years now as part of the NovaUCD business incubation programme. We love doing this work because nothing beats the buzz you get from a start-up with a great idea.
One such business is a cyber technology focused partnership from NovaUCD who have found an easy way to install a counter-measure to protect credit and debit card users against contactless card fraud. These relay attacks allow fraudsters to steal from your card, even while it's in your bag or wallet using a mobile phone to mimic a contactless transaction.
The entrepreneurs had the idea and the tech expertise - but needed to build a brand and then market their product to banks and financial institutions. The Explainer Video was the ideal tool with which to make this happen - quickly and inexpensively.
Working closely with them, we identified the product benefits, the target market and key proposition. Next, The Creative Crew came up with the brand name 'Bastion' (the strongest point in a fortification), and designed a logo to express the brand's strength and solidity in the face of cyber attacks. A detailed script and storyboard made sure everyone was on the same page. Then a voice track was recorded and the images rendered in 2D animation using a combination of iconography and type to explain both the problem, and its solution.
To keep the video interesting and engaging to the audience, we told the story from the fraudsters point of view. The brand owners were delighted with the result and felt it actually exceeded their expectations. Happy days all round.
Launch The Crew
The Creative Crew are Dublin's pocket-sized agency. If you have an idea, we can turn it into a brand - and if you have a brand we can help you put it in the spotlight. Flick the switch by contacting Tony on 087 224 2905 or email: info@thecreativecrew.ie
WHY EXPLAINER VIDEOS WORK.
(EXPLAINED IN PICTURES OF COURSE)
After 200,000 years of evolution, we’re reduced to this!
Our ancestors might have been happy to sit in draughty caves watching buffalo drawings all day. But we’ve moved on since then. Now that we have ultra-quick, mega-fast, high fibre, fancy pants broadband, everyone wants to know everything in double-quick time... now... or even sooner.
According to Google that means you’ve about 7 seconds to engage your customers otherwise they’re off clicking someone else’s video. Yes, they are a fickle lot, but they are also your customers.
So, what can you do about it?
The direct, succinct and inexpensive Explainer Video is the answer.
It’s the ideal marketing tool for the digital age. A short, compelling piece of clever animation that gets right to the heart of your offering before your audience gets a chance to click on a competitor's website.
Need more reasons to have The Creative Crew develop your Explainer Video?
OK... we have bullet points too:
- Grabs attention instantly
- Boosts conversion rates
- Improves your Google search ranking
- Presents your key benefits clearly
- Much better than cave drawings!