The Creative Crew Mailer

Here is a lightbulb moment myself and copywriter Ray Stevenson came up. A CREATIVE CREW direct mail piece for UCD NOVA - An incubation hub for startups.

It featured a black box personalised with the client's name on it. Within it was a very large Edison Light Bulb. The two sided collar on it read YOUR CLIENTS HAVE BIG IDEAS. WE'LL MAKE THEM SHINE. The reverse side features this copy:

Your clients have big ideas. We’ll make them shine brighter.
Big ideas grow even bigger once they become brands.
The Creative Crew - a network of marketing pro’s with over 30 years in the advertising business who have enjoyed illuminating some of Ireland’s best known ones.
So lets make a great connection. Us and you.
We can help Nova shine a light on creative advertising and marketing – and get your entrepreneurs plugged into the real world know-how they need to succeed.  
Why not flick the switch.
Call us.

The client loved it so much we consult in branding workshops and have recently created an Explainer Video for one of them.